Photographic Identity Development & Branded Content Creation
Whether you're a food business, chef, or local maker, its important to know how to reach your target audience. Knowing who they are and how to speak their language is an integral part of marketing. By creating content that speaks directly to your ideal customer, you pave the way to organic growth.
Do you know your customers?
Are you sure?
If the answer to this is "kind of", then it might as well be no. And let's face it, if you don't know exactly who you are targeting, then how will you ever reach them? How can you ever get the conversation started if you don't know exactly who you are talking to? By asking the right questions about your ideal client's likes and dislikes, we can clearly identify what kind of content will speak to them.
The Power of Photography & Design
Beware What You Share
Carefully curating the kind of imagery and content your ideal client sees of your brand plays a crucial roll in how your brand is perceived. This may seem like a no brainer. Have iPhone will instagram right? WRONG! Although technology has allowed each and every person to become their own marketing tool, if used incorrectly, it can become a complete detriment to your business.
“Everyone is not your customer”
How can I help?
By working together to outline who exactly your business is trying to reach, we can then set into motion a plan that will put you on the path to creating a more profitable and consistent presence both online and in other marketing endeavors. Consistency will be the magic word, and your best friend through this process.
That's the easy part. You've already taken the first step to cultivating your personal footprint on your industry and you didn't even know it! Go You! Now, just flick me an email, or drop me a line (I love to chat). We'll have a conversation about your business, how you started, where you're at now, and where you want to go. From there, I'll put a custom plan in place that will give you swoon-worthy content your customers will be dying to see more of!
In case you were wondering
Q: I already have a logo, what else do I really need?
A: It's fantastic that you've sorted out a logo that you love. It's an exciting piece of the big picture of your brand. However, it's really just that, a piece of your identity. Having a strong logo can take your business to new heights, but you're going to need a platform of content for it to stand on when it gets there. Having consistent brand specific content will be your bedrock. It will be your calling card, even when your logo isn't attached.
Q: How often will I be needing to generate new content?
A: Well, that all depends. There is a fine line between making sure you have a solid foundation of imagery and design to keep your customers engaged and shouting your brand from the rooftops every chance you get. When people feel bombarded with content, they tend to unfollow and lose interest. That said, if there isn't enough content, you become forgotten. I find a good medium is to share with your following once daily, or even every other day to keep a presence and stay relevant without becoming overwhelming. However, this will depend on your specific brand, and your specific customer. Every business is different. There is no one size fits all to my approach.
Q: Do you offer monthly or quarterly content development?
A: Yes! Monthly is always a great way to go. This will give your customer base fresh, exciting, and inspirational imagery and design that they can drool over and share. It also allows you to develop new marketing pieces that will fit current promotions, pop-ups, workshops, and inventory. However, I understand that some business are either just starting out or want to take a more seasonal approach to their marketing. For these clients, a quarterly schedule may work best. Whichever option you choose, rest assured knowing that you'll have imagery and design that will captivate your ideal client and create a lasting impression that will translate into profitability for your business.
Q: I'm just starting out, do you offer payment plans?
A: Yes! This is an investment, and I get that. It's difficult when your a small business to spend a large chunk of cash in one place. Believe me, I understand. I want to be able to be flexible with my clients, so I have a variety of payment options available to suit your situation. So whether you're looking for bi-weekly installments or payment by credit card, I've got you covered.
Q: What if I decide that I'm not happy with my current logo and design once visual content is strategized for my brand?
A: No worries at all. I work with some mighty talented designers that will transform your logo into the perfect representation of what your brand has evolved into. So whether your happy with your current logo and just want to expand your brand reach with visually rich storytelling, want an entirely fresh look, or decide half way that you need a new logo to accompany your new fancy images, we've got your back!