Never bland or boring
Hi, I'm Kate Grewal (pronounced gray-wall).
My photography background goes back to when I was a child. My first photography course at summer camp exposed me to a medium that spoke to me more than words, song, or paintings ever could. I was truly smitten. Since then, I have been fortunate enough to work amongst the most talented photographers, stylists, and art directors in the industry. It has been an experience that has shaped my photographic journey and taught me the true meaning of hard work and passionate pursuits. Now living in Baltimore, MD with my awesome husband and adorably rambunctious daughter, I'm starting a new chapter in Charm City continuing to work with businesses both small and large to tell the stories of their brand.
I believe in small businesses and big ideas, bold flavors and subtle intentional design elements. I want to help your business flourish and become everything that you envisage. Visit my contact page and tell me a bit about yourself.
Branded Content Creation
In case you were wondering
Q: I already have a logo, what else do I really need?
A: It's fantastic that you've sorted out a logo that you love. It's an exciting piece of the big picture of your brand. However, it's really just that, a piece of your identity. Having a strong logo can take your business to new heights, but you're going to need a platform of content for it to stand on when it gets there. Having consistent brand specific content will be your bedrock. It will be your calling card, even when your logo isn't attached.
Q: How often will I be needing to generate new content?
A: Well, that all depends. There is a fine line between making sure you have a solid foundation of imagery and design to keep your customers engaged and shouting your brand from the rooftops every chance you get. When people feel bombarded with content, they tend to unfollow and lose interest. That said, if there isn't enough content, you become forgotten. I find a good medium is to share with your following once daily, or even every other day to keep a presence and stay relevant without becoming overwhelming. However, this will depend on your specific brand, and your specific customer. Every business is different. There is no one size fits all to my approach.
Q: Do you offer monthly or quarterly content development?
A: Yes! Monthly is always a great way to go. This will give your customer base fresh, exciting, and inspirational imagery and design that they can drool over and share. It also allows you to develop new marketing pieces that will fit current promotions, pop-ups, workshops, and inventory. However, I understand that some business are either just starting out or want to take a more seasonal approach to their marketing. For these clients, a quarterly schedule may work best. Whichever option you choose, rest assured knowing that you'll have imagery and design that will captivate your ideal client and create a lasting impression that will translate into profitability for your business.
Q: I'm just starting out, do you offer payment plans?
A: Yes! This is an investment, and I get that. It's difficult when your a small business to spend a large chunk of cash in one place. Believe me, I understand. I want to be able to be flexible with my clients, so I have a variety of payment options available to suit your situation. So whether you're looking for bi-weekly installments or payment by credit card, I've got you covered.
Q: What if I decide that I'm not happy with my current logo and design once visual content is strategized for my brand?
A: No worries at all. I work with some mighty talented designers that will transform your logo into the perfect representation of what your brand has evolved into. So whether your happy with your current logo and just want to expand your brand reach with visually rich storytelling, want an entirely fresh look, or decide half way that you need a new logo to accompany your new fancy images, we've got your back!